SAS Customer Intelligence 360 is a multichannel marketing hub designed to help marketers engage with customers effectively across various channels. It enables personalized and targeted communications by leveraging customer data to create relevant marketing campaigns. This platform provides a comprehensive view of customer interactions, allowing brands to optimize the customer journey and enhance loyalty.

SAS Customer Intelligence 360 enhances marketing performance by providing real-time insights into customer behavior and preferences. It employs advanced analytics to forecast customer journeys and optimize marketing strategies. Marketers can create personalized experiences based on data collected from both online and offline interactions, leading to improved response rates and customer satisfaction.

SAS Customer Intelligence 360 includes an embedded Customer Data Platform (CDP) that facilitates real-time data collection and integration. It allows marketers to access and manage customer data without needing extensive technical skills. The platform supports audience targeting, identity resolution, and the creation of personalized marketing campaigns, all while ensuring data privacy and compliance.